Born in the Carolinas

Born in North Carolina

Founded in 2020 and forged in the fires of North Carolina BBQ tradition, HomeTown Rubs was born to break the mold.

We take classic Carolina flavor and give it a rebellious twist—think grandma’s secret recipe meets a rock concert. After dominating the local BBQ scene, we’ve been slinging spice and taking names ever since.

If you’re not licking your fingers and high-fiving strangers after tasting our rub, we haven’t done our job.

We’re committed to crafting high-quality, small-batch BBQ spice blends that pack a punch, using only the finest ingredients sourced with grit and gusto. From sweet pork rubs to fiery beef blends, our seasonings are designed to make your grill the talk of the town.

Based in the heart of North Carolina, HomeTown Rubs is here to turn every cookout into a flavor-fueled rebellion. Get ready to spice up your life—one bold bite at a time.

Forged in fire

Carolina BBQ tradition, turned up to eleven.

Made with grit

Small batches, real ingredients, zero shortcuts.

Rock & roll soul

Grandma’s recipe with a rebellious twist.